About Us
When is a toy not a toy or a game more then just a game? When it helps you develop your brain. It is our intention to stimulate the brain, in turn stimulating creativity resulting in increased innovation output while also having fun and a laugh.
StartInnovating was originally a business consultancy designed to bring ideation programmes to business. Noticing a core problem with creativity possibly as a result of lifestyle, technology use and education system our managing director wrote the book Innovation Demystified, a guide to personal creativity planning. With ever growing interest in this area we looked for new ways to contribute to helping people overcome blockages to creativity and so started The Start Innovating Creativity Shop.
Our products are more then just games they are tools. Take for example Gigamic's Gobblet a simple to learn game that challenges you to think strategically and remember which players cup is under your cup, thus stretching the memory.
We recognise that times are difficult for people and so have worked hard to get high quality product lines and offer them at very competitive prices. Note for example some of our triple packs are giving very generous discounts. We also have a section that will allow you to suggest a product you would like and if there is enough interest in a product we will seek it out for you.